Empowering Your Journey to Success

Select one of the following five membership types. Please note that only the Industry Partner membership type is available to non-Indigenous businesses and organizations. The other four membership types are only available to businesses or associations that are at least 51% Indigenous-owned or controlled.

Non-Accredited
Indigenous
Tourism Business


Requirements


Tourism businesses or associations that are at least 51% Indigenous owned or controlled but are not yet market ready or are market ready but have not completed their The Original Original accreditation. Businesses applying for this membership type must complete a Market Readiness Checklist as part of their membership application.

Benefits

Access to development programs

Access to funding opportunities

Listing in ITM and ITAC member directory

National advocacy and political representation by ITM

Guidance on accreditation

Eligible for ITM training and capacity development programs

Voting rights at ITM & ITAC if Business Ready by ITM checklist.

TOO Accredited – Business Ready Voting


Requirements


You are at least 51% Indigenous owned and you have applied and received a Business Ready accreditation from ITAC. New or local-focused businesses beginning their journey into the market. These businesses establish foundational business practices aimed at local recognition and operational stability. This level is ideal for newer businesses aiming to become stable and viable in their communities.

Benefits

Includes everything from the Non-Accredited membership type, plus…

Use of The Original Original logo

Opportunities to receive invitations to industry events as guests or presenters

Access to promotional codes for events or services

Voting rights at ITM & ITAC annual general meeting

Listing on IndigenousTourismManitoba.ca and
DestinationIndigenous.ca

TOO Accredited – Visitor Ready Voting


Requirements


You are at least 51% Indigenous owned and you have applied and received a Visitor Ready accreditation
from ITAC. More mature businesses seeking to expand their market reach. Includes businesses that are
equipped to handle larger groups and seasonal changes. They meet additional standards that ensure a high-quality visitor experience and readiness for more regional or national tourism demand.

Benefits

Includes everything from the Business Ready membership type, plus…

Opportunities for inclusion in featured assets such as
websites and ITM presentations

Opportunities to participate in familiarization trips for
international tour operators

Opportunities for inclusion in paid domestic
marketing campaigns

Opportunity to participate in the Rendez-vous Canada
(RVC) Mentorship Program

Images may be used for marketing and
communication materials

TOO Accredited – Export Ready Voting


Requirements


You are at least 51% Indigenous owned and you have applied and received an Export Ready accreditation from ITAC. Well-established businesses that cater to international visitors and are integrated into the global travel trade. These businesses offer specialized services and work closely with tour operators, destination marketing organizations, and other travel networks to attract culturally diverse and international markets.

Benefits

Includes everything from the Visitor Ready membership type plus…

Images will be prioritized for marketing and
communication materials

Featured in Nations Magazine

Opportunities for packages to be featured on
IndigenousTourismManitoba.ca & DestinationIndigenous.ca

Business-to-business engagement opportunities

Participation at Rendez-vous Canada (RVC) and other trade events

Industry Partners Non-voting


Requirements


Indigenous or non-Indigenous businesses, organizations, associations, or persons within Canada who wish to support ITM’s vision and mission.

Benefits

Listing in ITM Member Directory communication materials

National advocacy and political representation by ITM

Access to annual general meeting as a non-voting
organization

Priority on call for proposals

Networking opportunities

Access to data, studies, research and training
as published by ITM

Participation in ITM events

Eligible for ITM training and capacity development programs