Indigenous Tourism Manitoba exists to support the Indigenous tourism industry in Manitoba by providing leadership, sharing of stories, and providing the support to strengthen the Indigenous tourism economy in Manitoba. ITM aligns with the mandates of Travel Manitoba and the national Indigenous Tourism Association of Canada (ITAC). Indigenous Tourism Manitoba’s Business Plan summarizes its organizational structure, goals, successes to date, state of the industry, future potential, and revenue generating initiatives. Action plans are focused on Leadership & Collaboration, Experience Development, and Marketing & Organizational Development.